Personify Shop | Tour + Interview

I recently had the pleasure of visiting Personify Shop in Lakemont, GA and spending some time with the shop owners there - a mother-daughter team who have created a beautifully curated shop to help customers "personalize thier world". I loved everything in their shop and did a little shopping of my own after our session.

Meet Maddie Morden + Tammy Lopez- The mother-daughter team behind Personify Shop

Meet Maddie Morden + Tammy Lopez- The mother-daughter team behind Personify Shop

When did Personify Shop open?

We opened in May 2014 and then launched our website in October 2014.  Stay tuned for a Personify Shop Atlanta location in 2016.

Personify Shop's Lake Rabun Location: 8452 Old 441 S, Lakemont, GA 30552

What made you want to open a shop like this?

We have always loved design and treasure hunting together.  I (Maddie) remember loving to find new blogs, artists, and designers ever since I was really young.  I always remember my mom (Tammy) decorating the house, rearranging the furniture, and waiting for the perfect thing to put in our home that we could love for years to come.  Our goal is twofold:  offering our customers unique & curated goods to help them "personalize their world" i.e. surround themselves with things they love, and to encourage artists to keep up the good work by selling their goods. 

What is your favorite product in the shop right now?

It changes all the time but, I have a huge weakness for pottery.  I'd have to say it's a tie between Honeycomb Studio Cermaics and Amanda Blair Dexheimer Studio Ceramics. - Maddie

I really love the antique and one of a kind furniture pieces.  But a classic favorite is the Votivo Red Currant Candle.  You can't beat it. - Tammy

I love the Capri Blue Volcano candles + those from P.F. Candle Co

I love the Capri Blue Volcano candles + those from P.F. Candle Co

I totally bought one of those Pendleton Mills Towels hanging on the rack - I'm using it as a blanket as I type.

I totally bought one of those Pendleton Mills Towels hanging on the rack - I'm using it as a blanket as I type.

You support local artists in your shop, and you also happen to be artists yourselves.  What do you each create?

I make Women's jewelry called Pepper and Orange and Kid's jewelry called Basil the Dog.  It's become a nice creative outlet for me and a little break from the business side of the shop.  I currently sell at our shop, on Etsy, and at Crafted Westside in Atlanta. - Maddie

Left: Basil the Dog; Right: Pepper & Orange

Left: Basil the Dog; Right: Pepper & Orange

I'm a landscape and floral painter primarily using acryllics.  I started painting 7 years ago and have found it to be a nice escape.  I'm drawn to bold, saturated colors and impressionistic renderings of pathways and roadways.  My work is sold at several galleries including our own and the Lake Rabun Hotel. - Tammy

An original by Tammy Lopez

An original by Tammy Lopez

What is it like working as a mother-daughter team?

Ha ha good question.  It's nice because we get to spend a lot of time together and collaborate freely.  We are also very honest about products we like or don't like and potential new lines.  We fight sometimes but have learned to push through that. - Maddie

I love getting the opportunity to work with Maddie.  We get to learn how to build a business together and I get to see her take on new leadership roles as the business grows. - Tammy

What are your dreams and plans for Personify Shop in the future?

We are very excited about looking for a second location in the Atlanta area for 2016!  I can't wait to be a part of the growing Atlanta design and art scene.  Our online store continues to grown and we hope to build upon a following all around the country.  My favorite thing is to be able to support new artists so the more we grown the more I can bring new products in.  That makes me happy. - Maddie

I'm looking forward to Personify Shop growing to bring more people onto our team and create a community where people can flourish. - Tammy

A Pendleton blanket and a cabinet full of Volcano candles.... it feels like a dream.

A Pendleton blanket and a cabinet full of Volcano candles.... it feels like a dream.

Loving my S'well Bottle and who doesn't love King of Pops?

Loving my S'well Bottle and who doesn't love King of Pops?

Favorite song to groove to in the shop?

If you've come into the shop the past couple of months you've heard me play "Bad Self Portraits" by Lake Street Dive.  They are soooooo good! - Maddie

I leave the music choices up to Maddie :) - Tammy